The Challenge

Pana came to Mavity with a strong product but a brand that hadn't yet found its voice: a fintech built for the Hispanic and immigrant community in the U.S., focused on frictionless transfers and real financial access. The challenge wasn't just positioning the brand in the U.S., it was building a strategy that could carry Pana into LATAM and establish it as the financial bridge between both regions, all on tight timelines and without the production budget of an established fintech.

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What We Did

Mavity partnered with Pana on an end-to-end process that went far beyond design, using AI in our process as the engine for speed and scale:

• ‍Go-to-Market: We designed the full launch strategy, including the roadmap for LATAM expansion, aligning marketing, product, and growth under one unified brand story.‍
• AI-Powered Creative Execution: We used AI to produce multiple key visuals in hours, not weeks,  iterating campaign variations, formats, and assets across channels without losing brand consistency. This AI workflow let us test and validate creative directions at a speed traditional production couldn't match.‍
• Campaign Launch: We brought the brand to a landmark moment,  a spot in Times Square,  marking Pana's arrival on the U.S. national stage and laying the credibility groundwork for its entry into LATAM.

Results (2025)

• LATAM expansion with the launch of a global dollar account, powered by blockchain technology and stablecoins to enable instant, fee-free transactions between users across the region and the U.S.
• 80%+ reduction in creative production costs, driven by using AI to generate and scale key visuals without relying on traditional photo production for every iteration.

The Result

What began as a brand repositioning exercise became Pana's growth engine: a GTM strategy powered by an AI tool to create ad campaigns that didn't just change how the brand looked in the U.S., but opened the door to its LATAM expansion, with faster, cheaper production and no compromise on quality.

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