The "Brands" feature on Mavity is more than just a tool — it’s a complete ecosystem designed to manage, centralize, and maintain any business’s visual identity. It allows companies, agencies, and creatives to access all their brand assets in one place. From logos to fonts and brand colors, everything stays organized and consistent.
With "Brands," teams avoid inconsistencies across campaigns, projects, or deliverables. The platform includes powerful features to organize visual elements, manage multiple brands at once, define tone of voice, and even use AI to generate custom audience profiles and brand descriptions.
This not only boosts operational efficiency but also ensures a consistent brand message — no matter how many creatives are involved or how many projects are in motion. Whether you’re building a brand from scratch or refreshing an existing one, “Brands” brings clarity and order where there was once chaos.
Creating a brand on Mavity is easier than you think
In just a few clicks, anyone can create a brand profile right from the “Brands” tab in Mavity’s side panel. There are two ways to get started:
- Automatic: Enter your company’s URL and Mavity will automatically extract your brand assets like logos, fonts, and color palettes.
- Manual: Don’t have a website? No problem. You can upload your assets directly.
This guided setup removes technical barriers and supports a wide range of file formats to make sure your visual materials work smoothly. If the auto-import doesn't work, you can switch to manual upload in seconds.
Once your brand is set up, you can personalize it with details like tone of voice, target audience, and other strategic info. It’s not just a storage space — it’s a full extension of your brand identity.
Total customization: From logos to brand personality
What makes “Brands” different from other tools is how it goes beyond graphic design. You can upload:
- Logos (SVG, PNG, JPG, etc.)
- Brand colors using visual pickers or HEX codes
- Fonts from your own files or directly from Google Fonts
- Style references through web links and notes
With the built-in AI assistant, you can even create:
- Unique brand descriptions
- Ideal customer profiles (buyer personas)
- A flexible tone of voice for different campaigns
And if the AI-generated content isn’t quite right, you can edit or delete it — giving you the perfect balance between automation and human control. Once these elements are defined, your entire creative team — internal or external — can work from the same playbook, avoiding costly mistakes or endless revisions.
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Multi-brand management: Handle multiple identities from one place
If you’re an agency, a freelancer with several clients, or a company with multiple business lines, the multi-brand feature is a lifesaver. From one Mavity account, you can:
- Create and manage different brand profiles
- Edit or delete each one as needed
- Share individual brand profiles with external links
Each brand is kept fully separated to avoid asset confusion, and you can customize each one with specific fields that match different project or client needs.
No matter how many brands you manage, Mavity is built to run smoothly — making it a great solution for both startups and large companies.
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A safe, collaborative Interface built for real teams
Every part of Mavity’s “Brands” feature is designed to help your team work smarter, more securely, and with less friction.
Ready to transform how you manage your brand?
Sign up for free at www.mavity.co
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