SoftShox, developed by Savior Brain, is an innovative energy absorption technology that allows helmets to fulfill both functions. Mavity collaborated with SoftShox, developed by Savior Brain, to create an animation explaining how the helmet’s protection works with this cutting-edge energy absorption technology. The goal was to clearly and visually demonstrate how this technology enhances both safety and comfort. Throughout the creative process, we focused on simplifying the technical explanation, presenting the benefits in a clear and engaging way. Note: The animation we developed includes the full depiction of how the helmet is designed for protection; however, due to company confidentiality, only a portion is shown in this showcase.